Babe | Branding

Blending the owner's initials with the words 'beauty' and 'esthetics,' the name Babe was born — a modern training hub for advanced beauty and medical esthetics. I designed a custom handwritten logo that adds a personal touch, while developing a cohesive brand identity, curating a complementary color palette, and crafting personalized stationery — ensuring everything aligned with the brand’s sophisticated guidelines.