Dream of Rice | Branding

Dream of Rice is a cozy spot serving up warm, satisfying rice bowls that offer comfort in every bite. Inspired by the name, I dreamed up a cute, playful logo featuring a sleepy bowl of rice, perfectly capturing the restaurant's laid-back vibe. The color palette, primarily blue with hints of coral pink, was chosen to emulate the calm of evening time — when it's time to unwind and go to bed — while adding warmth to reflect the comforting nature of each rice bowl. I expanded the brand identity across everything from tabletop menus and buttons to apparel and packaging, making sure the design invited guests to relax and enjoy.