Empowering Emi | Branding

When the unimaginable happens, we lean on our community to help and join forces in the fight to EMPOWER EMI. Emi became one of the 1 in 800 children each year diagnosed with Neuroblastoma, a childhood cancer that needs our support. Gold, the color of the childhood cancer ribbon, became the foundation of the brand. I designed a youthful, vibrant logo featuring the golden ribbon, paired with a whimsical rainbow and hearts to bring hope and positivity to the cause. I applied this cheerful brand identity to shirts, stickers, pins, and tote bags — spreading Emi's story and empowering others to join the fight.