




Alex Woo Jewelry celebrates optimism, confidence, love and individuality through jewelry. I brought Alex Woo’s jewelry to life through striking photography and meticulous retouching, crafting visuals that captured the brand’s elegance. I art directed and wove the pieces seamlessly into web and print designs, creating a cohesive visual story. In close collaboration with the Head Designer, I also helped shape and refine new jewelry designs, blending artistry with innovation.