Alex Woo – The Origins Collection | Art Direction

In addition to Alex Woo’s timeless designs, the Origins collection is a bespoke luxury fine jewelry line that seamlessly incorporates her handwritten words into the intricate outlines and shapes of her signature Little Icons. I directed the web design and crafted artistic collateral to showcase the collection’s elegance and artistry. Collaborating closely with the Head Designer, I also refined and designed select pieces, ensuring each one exemplified the collection’s sophisticated and personalized allure.