Futura Jewelry | Print & Layout

"FUTURA is more than a challenger brand, it is the future." — Robert Donofrio After more than 30 years of leading some of the world’s most prestigious luxury jewelry brands, FUTURA’s founder Robert Donofrio discovered the harsh reality of the environmental impact of mining gold for jewelry production: 99% of the world’s gold supply is produced by emitting toxic chemicals, including mercury and cyanide, into the ecosystem. Robert’s mission was then to create a brand that would lead change within the luxury jewelry industry and that would directly impact the reduction of mercury emissions. Born out of this mission was FUTURA, a luxury jewelry brand with modern values at its core. I led the redesign of the internal marketing brand book, crafting a refined, luxury aesthetic through sophisticated photography and minimalist, clean layouts. By meticulously formatting the content, I enhanced its readability while ensuring it resonated with the audience and reinforced brand retention, elevating the overall presentation.