Alex Woo – Brand Books | Print & Layout

Proudly made with love in New York, Alex Woo’s fine jewelry collections are designed with a passion for beauty and quality craftsmanship. Shown below are two brand books — both displaying her sculptural charms that blend premium craftsmanship, but one designed for show her luxury jewelry line and the other to be packaged with the sales of her fine jewelry. I led the art direction, designed, photographed, and retouched jewelry for two brand booklets, bringing Alex Woo’s collections to life with a seamless blend of clean, modern design and timeless elegance. The brand booklets were crafted to not only showcase the jewelry but also tell a visual story that reflects the artistry and refined beauty of each piece.