Alex Woo – What's Your Story Ad Series | Print & Layout

“Storytelling is a really important aspect of my designs. All of my collections stand for a story – who you are, what you’ve done, where you’ve been – with an endless number of meanings for each design. Although I design with an idea in mind of what a piece can mean or represent, the meanings of each piece change by who wears it. What’s your story?” – Alex Woo I art directed, as well as photographed and retouched jewelry for "What’s Your Story?" advertisement series. These three advertisements showcase Alex Woo's fine jewelry collections and have appeared in New York Wedding and W Magazine.